The Orange Scarf

By wearing your Orange Scarf, you are showing everyone that you are a part of our exciting forward banking movement. Get ready to turn heads wherever you go!

Erik S., Jacquie B. and Steve M. help keep the internal Orange spirit flowing at ING DIRECT. Now they each have an Orange Scarf to prove it!

Affectionately known as ‘The Social CEO’, Peter A. received the first Orange Scarf for his efforts as an outstanding social media ambassador.

Kevin B. tries to channel Paul Bunyan’s strength to chop down bank fees after visiting Brainerd, Minnesota with his Orange Scarf.

Helen V. has been a loyal ING DIRECT Client for over 14 years. We were almost as excited as she was to receive an Orange Scarf.

How do I get an Orange Scarf?

The Orange Scarf is reserved for people who engage with ING DIRECT or our Clients in a social way. Only 365 are produced each year. Did you answer a question on Facebook? Did you share our story on Twitter? Did you write a helpful blog post for our online community? These are examples of how you can earn an Orange Scarf. Do you know someone who embodies the spirit of the Orange Scarf? Let us know by using the hashtag #OrangeScarf on our social media channels.

How to use your Orange Scarf

As a member of a distinctive group of passionate ambassadors, the Orange Scarf is now yours to wear proudly. Go forward and show off your Orange Pride, and let the world know that you’ve made the decision to take control of your financial future. We’ve set up a feed to showcase Orange Scarf recipients from across Canada, so show your Orange Pride in a photo and you could see yourself on
SuperStarSaver - Tumblr.com.

Why a Scarf?

People have been wearing scarves for thousands of years. Headscarf, kerchief, shawl, or bandana – the scarf has many forms and uses. It protects us from the elements, but it also makes a fashion statement and helps create our personal identity.

Scarves have been worn by football fans in Great Britain since the early 1900s. They were initially worn to protect fans from harsh weather, but football scarves quickly evolved into something more: identification. As the sport became more popular, the scarf adopted club colours and gave fans a way to clearly show their allegiance, like a banner.

Something magical happens when, in unison, fans sing their club’s song, hands raised above their heads with scarves outstretched - building the visually astonishing “Scarf Wall”. It’s become the most recognized symbol in football, seen as the universal sign of solidarity by a club’s supporters.

The ING DIRECT Orange Scarf was designed to reflect what the football scarf has come to represent. Its vibrant orange and deep blue, with the regal mighty lion, honour the bank’s Dutch origins. The overlapping argyle pattern creates a sense of texture, depth, and movement which is meant to represent our focus on forward banking. By wearing your Orange Scarf, you are showing everyone that you are a part of our exciting movement. Get ready to turn heads wherever you go!