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Press Release

How far will you go to save your money?

ING DIRECT launches YouTube™, contest challenging Canadians to share their most original ways to save

November 6, 2007, Toronto, ON – A penny for your thoughts? How about a million pennies? As part of its mission to help Canadians save their money, ING DIRECT today announced the launch of the Canadian Superstar Saver Search. The online video contest, featured on YouTube Canada, aims to capture the great lengths Canadians go to when it comes to saving their money. Two $10,000 grand prizes will be awarded, one each for the best original English and French videos. The contest is the first to be featured on www.youtube.ca, which officially launched today.

To demonstrate some of the creative ways people attempt to save a dollar, the online video to promote the contest shows vignettes of a young man emptying fast food ketchup pouches into a bottle, a woman rubbing a paper perfume sample from a magazine all over her body, someone wiping up a water spill on his kitchen counter then hanging up the paper towel to dry; and a woman cutting her own hair (unevenly). To view the video, visit www.ingdirect.ca/superstarsaver.

"It's always been our mission to revolutionize the way Canadians think about saving," said Mark Deep, Head of Marketing at ING DIRECT. "The Canadian Superstar Saver Search is a unique way for us to encourage and reward creative savings ideas and to inspire Canadians to save their money. While the contest is fun and suggests outrageous ways to save, we hope that more people will start thinking about putting away a few extra dollars. Many of our clients are really surprised by how easily it adds up over time."

Consumers may submit their original two-minute videos on YouTube.ca now through January 15, 2008. A panel of judges will narrow down the entries to the top 10 English and the top 10 French videos. Voting will be open to the Canadian YouTube community between January 17, 2008 and January 31, 2008. The winners, one English and one French, revealed on www.youtube.ca on February 1, 2008, will receive an ING DIRECT Investment Savings Account with $10,000.

To learn more about the ING DIRECT Superstar Saver Search, visit www.ingdirect.ca/superstarsaver.

About ING DIRECT

ING DIRECT is Canada's largest direct bank with over 1.6 million customers and more than $24 billion in total assets. ING DIRECT offers high-value, simple-to-use products that help Canadians save their money by providing high interest rates on deposits with no fees or service charges and low rates on mortgages. Over the last decade, ING DIRECT Clients have earned more than $2.3 Billion in interest. Clients can bank with ING DIRECT 24 hours a day, 7 days a week, at www.ingdirect.ca or by calling 1-800 ING DIRECT.