Press Release
ING DIRECT ranks among the leaders in the Synovate 2008
Best Banking Awards
September 2, 2008, Toronto, ON - An independent customer service survey conducted by market research firm Synovate revealed that Canadians ranked ING DIRECT as a leader in five of 11 Best Banking Awards categories among the country's financial institutions.
Today Synovate released the results of its Customer Service Index (CSI), a quarterly survey based on 35,000 responses from Canadians regarding their experiences with financial services companies. Canadians were asked to rate their actual experience of everything from interest rates and service charges to excellence covering all forms of personal banking touch points.
ING DIRECT placed among the leaders across all financial institutions in the following categories:
- Recommend to Friends & Family
- Products & Services Excellence
- Interest Rates & Service Charges
- Online Banking Excellence
- Telephone Banking Excellence
"We are very pleased to be recognized in these categories," said Peter Aceto, President and CEO of ING DIRECT. "Excellence and innovation in direct banking is at the heart of the ING DIRECT brand. It's what guides our work everyday and what enables us to give the power of saving to all Canadians. Even more exciting, our clients recognize us as a brand they are likely to recommend to family and friends and that is one of the best measures we have to show we are living up to their expectations."
The Synovate Best Banking Awards is a two-tiered process, one honouring the Big Five banks and another all financial institutions as a whole. This year ING DIRECT again represented strong competition for Credit Unions for the Best Banking Awards across all financial institutions as a whole in several categories. This marks the third consecutive year that ING DIRECT placed among the leaders for the Award for Recommend to Friends & Family within all financial institutions overall.
About ING DIRECT
ING DIRECT is Canada's largest direct bank with over 1.5 million clients and more than $23 billion in total assets. ING DIRECT is giving the power of saving to all Canadians by offering high-value, simple products such as high interest savings accounts with no fees or service charges and low rates on mortgages. ING DIRECT has been operating in Canada since 1997, and since that time customers have earned more than $3 billion in interest. Customers can bank with ING DIRECT 24 hours a day, 7 days a week, at www.ingdirect.ca or by calling
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs more than 6,000 staff across 63 countries. More information on Synovate can be found at www.synovate.com
