Press Release
More Canadians playing it safe
But are they making the most of their secure investments?
ING DIRECT Clients have earned $3 billion in interest with the no fee, high interest Investment Savings Account
April 15, 2008, Toronto, ON – ING DIRECT is celebrating with Canadians another important milestone – surpassing the $3 billion mark in interest Clients have earned from the ING DIRECT Investment Savings Account since 1997. That works out to $750,000 per day paid out in interest since Canada's largest direct bank started operations.
This milestone demonstrates the value of no fee, high interest savings accounts as a smart and secure investment option at any time. In addition to benefiting from saving regularly for a rainy day or another important goal like buying a home, Canadians are using high rate savings accounts during uncertain economic times.
But are most Canadians taking advantage of the peace of mind offered by savings accounts?
A recent Ipsos-Reid poll revealed that while 72% of Canadians have some type of savings account, almost half of those (48%) do not take advantage of a savings account that pays high interest. Many Canadians also see the interest that they do earn reduced by service fees on their savings accounts.
For those investors looking to play it safe or still get ahead in uncertain times, a no fee, high interest account combines the value, security and returns they need.
In 1997 the ING DIRECT Investment Savings Account revolutionized the market with two simple promises: great rates and no fees. Eleven years later, more than 1.5 million people are saving their money with ING DIRECT.
For more information about the ING DIRECT Investment Savings Account, visit www.ingdirect.ca.
About ING DIRECT
ING DIRECT is Canada's largest direct bank with over 1.5 million clients and more than $23 billion in total assets. ING DIRECT offers high-value, simple-to-use products that help Canadians save their money by providing high interest rates on deposits with no fees or service charges and low rates on mortgages. ING DIRECT has been operating in Canada since 1997, and since that time Clients have earned more than $3 billion in interest without paying a single cent in fees or service charges. Clients can bank with ING DIRECT 24 hours a day, 7 days a week, at www.ingdirect.ca or by calling

